Chadwick and Vaccari’s study found that 24.8% of their respondents shared a news story they either thought was made up when they saw it or knew was exaggerated. Disinformationĭisinformation can be spread using many of the same tactics as misinformation-hoaxes, click-bait, fabricated reports. Instead, it aims to shape or change public opinion on a given topic. In the previously cited study from Indiana University, misinformation is classified as “false or misleading content including hoaxes, conspiracy theories, fabricated reports, click-bait headlines, and even satire.” Misinformation is not deliberately intended to deceive.
What differentiates misinformation from disinformation is the intent of the person or outlet sharing it. It’s left to users to distinguish misinformation vs. Researchers at Indiana University found these two types of information often go viral because “information overload and users' finite attention span limit the capacity of social media to discriminate information on the basis of quality.”īecause social media is a public platform, anyone-including news outlets-can post anything without being accountable for fact-checking. When looking at what constitutes “fake news” and how it gets shared on social media, there are two kinds of false information to be aware of-misinformation and disinformation.
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